FMCG & consumer goods

Demand planning, distributor management and trade-spend visibility at high transaction volumes.

Typical use cases

At FMCG volumes, a late distributor order or an untracked promotion shows up in the margin. Planning, the distributor and the trade spend sit on figures the ERP already has.

One planning view

Demand and supply planning that sales and the plant can both read.

Distributors on the portal

A distributor and supplier portal for orders, acknowledgements and invoices.

Trade spend on actuals

Promotion results in Crora, on the same actuals finance uses to close.

Claims matched before they are paid

Distributor scheme claims checked against secondary sales before the credit note is raised.

Expiry while it can still move

Shelf life by warehouse and distributor, so near-expiry stock is moved before it becomes a write-off.

Returns on the right SKU

Market returns posted back to the SKU and the batch, so the margin is not an average across the range.

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